Facebook Ads helped advertisers target Teens Based On Emotional State | Report | Techzubi

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Facebook ads targeting teens based on emotional state
Hackers hit French President-elect Marcon in massive document dump
Over 1 billion user logins and passwords leaked in Anti-Public and Exploit.

Facebook Ads helped advertisers target Teens Based On Emotional State | Report | Techzubi
Facebook Ads helped advertisers target Teens Based On Emotional State | Report | Techzubi

In dumps Facebook ads targeting teens based on emotional state
Last week a report surfaced that Facebook told advertisers it could deliver highly targeted ad impressions to teenagers based on their emotional state. Advertisers were told they could hit teens with just the right ad when they were at their most vulnerable state, including feeling “worthless” or “insecure”. After initially responding to the piece with a standard issue “we’re sorry we’ll look into it”, Facebook released a second statement dismissing the article as misleading and denying the allegations.
Enter, Antonio Garcia-Martinez, a former Facebook marketing exec and author of the Silicon Valley tell-all “Chaos Monkeys”, who penned a follow-up piece saying in effect “Facebook is full of it”. While unfamiliar with the exact documents being leaked, and saying that he was unaware of Facebook targeting specifically on “psychological state”, Garcia-Martinez did write that Facebook “does offer ‘psychometric’-type targeting, where the goal is to define a subset of the marketing audience that an advertiser thinks is particularly susceptible to their message” . 
Hackers hit French President-elect Marcon in massive document dump
In the home stretch up to the second-round run-off election in France this past weekend, hackers dumped over 9GB of private files of Emmanuel Macron, including documentation of entities in offshore tax-havens Nevis and The Cayman Islands. Oh dear. The French Government moved swiftly to place a ban on republishing the material imposing criminal penalties for doing so.  Even so, the documents are widely available now and can be downloaded via bit torrent.
What makes this episode even more interesting are details emerging that Marcon, not willing to be sunk by inconvenient data leaks unlike a certain other earlier election, quickly mobilized a counterintelligence operation by first: casting doubt on the authenticity of the documents and then by possibly seeing the leaked documents with fakes and forgeries in an effort to cast doubt on the entire set. A response perhaps is borne out by going on to win round 2 with 65% of the vote. Some fascinating analysis on this second part of the story by Israeli security researcher Gadi Evron and The Daily Beast. 
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